YouTube has become a popular platform for creators to showcase their talents, share their passions, and earn a living. While ads are a common way for YouTubers to monetize their content, they’re not the only way. In this post, we’ll explore whether it’s possible for YouTubers to earn money from YouTube Shorts.
Can You Monetize YouTube Shorts?
Yes, monetizing YouTube Shorts is possible by joining YouTube’s Partnership Program (YPP). However, you first need to meet the following two criteria:
- Gain 1,000 subscribers and 10 million public Shorts views in the last 90 days.
- Gain 1,000 subscribers and 4,000 public watch hours for your long-form videos in the last 12 months.
How Does YouTube Shorts Monetization Work?
Every month, YouTube puts revenue generated from Short ads into one pool. They distribute part of it to creators, and the other covers music licensing costs. The former portion is called the Creator Pool. Creators in the Creator Pool are paid based on their videos’ number of views. So if a creator’s Shorts account for 1% of total Short views, they’ll receive 1% of the revenue. 45% of the allocated revenue goes to Creators, and the rest to YouTube.
Best Practices for Making Money with YouTube Shorts
- Create videos consistently: To make a decent income from Shorts, you must garner millions of views. And to do this, you need to upload videos consistently.
- Eye-catching thumbnails and titles: Creating eye-catching thumbnails and engaging titles can go a long way in grabbing the eyeballs of your viewers.
- Monitor analytics: Keep an eye on your analytics. Understand what’s working and what isn’t.
- Diversify revenue streams: Explore other revenue streams. These can include sponsorships, merchandise sales, and affiliate marketing.
Additional Ways to Make Money from YouTube Shorts
- Affiliate marketing: Promoting products or services using affiliate links in the comment section of a YouTube Short. When a viewer purchases through your link, you earn a commission.
- Sponsorships: Partnering with brands or companies to create sponsored content can earn you a decent amount of money.
- Product sales: You can make creative Shorts that feature your product and then link to your online store in the comments section.
- Patreon or other crowdfunding platforms: A subscription-based platform where fans pay creators to support them and, in exchange, get exclusive content and benefits.
- Merchandise: If you’ve got a dedicated fanbase, you can sell merchandise related to your content, such as t-shirts, hats, or other items.
Conclusion:
While ads are a common way for YouTubers to earn money from YouTube Shorts, they’re not the only way. By exploring alternative monetization strategies, creators can diversify their income streams and build a sustainable career on YouTube. Whether you’re a seasoned creator or just starting out, it’s important to understand the various ways you can earn money from YouTube Shorts.